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The Power of Niching Down: Your Smartest Growth Move
In the rush to grow, many startups and scale-ups make the same mistake: trying to serve too many different types of customers at once. It feels logical—more customers equal more revenue, right? But in reality, broad targeting often leads to weaker messaging, diluted positioning, and a scattered go-to-market strategy that fails to gain real traction.…
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The 5 reasons product marketing matters to growth.
A great product alone isn’t enough to guarantee success—customers need to understand its value, see how it solves their problems, and feel compelled to choose it over competitors. That’s where product marketing comes in. Product marketing is the bridge between product, sales, and marketing, ensuring that a company’s go-to-market (GTM) strategy is strategic, effective, and…
