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Do You Really Need a “Head of Marketing” at Your Startup?
Why Innovators Are Turning to Fractional CMOs When hiring a glorified digital marketer won’t cut it, but you’re not ready for a full-time executive, a fractional CMO might just be your smartest move yet. Startups Are in a Hurry Startups and scale-ups are under immense pressure to grow—fast. The instinctive move? Hire a “Head of…