Sue Foley, Author at

5 Reasons You Need To Be Building An ICP Before Anything Else

In the rush to build and launch many founders skip the most foundational step: building an ICP (your Ideal Customer […]

“Data without action is like making coffee without beans. Pointless and…disappointing.” Ever noticed how much smoother a road trip goes

Most founders I talk to think a Go-To-Market strategy is just… marketing. Maybe sales…at a pinch. But if you’ve ever

Because “it’s the vibe” can’t replace your GTM Metrics or scale your startup. If you’re an Aussie, you probably know

Don’t hire a CMO just because it feels like the “grown-up” thing to do. Startups and scale-ups all hit that

There’s an old-school way of looking at market potential: Total Addressable Market (TAM). But it’s big, it’s shiny, and it

Partner-led growth (it’s the “new” PLG) is one of the most powerful ways to scale a SaaS business. It’s about

GTM isn’t just a checklist for the marketing team or a buzzword for sales. It’s a high-stakes process that needs

Every founder loves a good spike in traffic.Maybe it’s a LinkedIn post that lands, or a newsletter mention that sends

Why Innovators Are Turning to Fractional CMOs When hiring a glorified digital marketer won’t cut it, but you’re not ready