-
·
Measuring GTM success in 4 KPI’s.
A well-executed GTM strategy is the foundation of a startup’s success, ensuring that your product reaches the right audience, generates demand, and drives revenue. But how do you know if your GTM strategy is working? Measuring success isn’t just about revenue—it’s about understanding how well each component of your GTM motion is performing and where…
-
·
The 5 GTM mistakes startups make (and how to avoid them)
Launching a startup is exhilarating, but getting your product to market successfully is where the real challenge begins. A well-executed go-to-market (GTM) strategy can be the difference between a startup that thrives and one that struggles to gain traction. However, many startups fall into common GTM pitfalls that derail growth, waste resources, and slow momentum.…
