In the rush to build and launch many founders skip the most foundational step: building an ICP (your Ideal Customer […]

“Data without action is like making coffee without beans. Pointless and…disappointing.” Ever noticed how much smoother a road trip goes

Most founders I talk to think a Go-To-Market strategy is just… marketing. Maybe sales…at a pinch. But if you’ve ever

Don’t hire a CMO just because it feels like the “grown-up” thing to do. Startups and scale-ups all hit that

There’s an old-school way of looking at market potential: Total Addressable Market (TAM). But it’s big, it’s shiny, and it