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The PLG v Sales-Led Dilemma: Why It’s Hard to Shift Gears
For SaaS businesses, the PLG v sales-led consideration is one of the most critical strategic GTM decisions. While many startups begin as PLG companies—where users can try and experience the product before ever speaking to sales—others start with a sales-led motion, focusing on high-touch engagement to land larger enterprise deals, or explain value in a…
